Catalina Lotero — Full-Stack Creative Director

Catalina Lotero is a Colombian design executive with 15 years of experience building teams, systems and strategies across brand, experience and cultural design. She leads a multidisciplinary design practice at BCG BrightHouse (Boston Consulting Group) in Atlanta. Former design research lead at Keio University, Tokyo. TED speaker with 540K+ views and originator of Pre-Columbian Futurism. Her talk on taste, given to 6,000 students live at PlatziConf in Bogotá, has more than 1M views online. She holds an M.S. in Design and Innovation from Keio University in Tokyo (2018-2020, Dean's List) and a B.S. in Industrial Design from Pontificia Universidad Javeriana in Bogotá (2007-2012, Summa Cum Laude, specialization in Aesthetics, minor in Fine Arts).

Recognition: MIT COVID-19 Challenge Winner, Effie Award, Grammy Award-winning album cover (Aterciopelados, Claroscura, Sony).

Featured clients: Netflix, Nike, United Nations, Garuda, Tokyo Gas, Sony, ViiV, AbbVie, Yeti, Wellstar, Togg, Ford, P66, Sipchem, Discovery Channel.

Selected work

• Follow your curiosity — Platzi
• Miiroko — brand and packaging
• Claroscura — Grammy-winning album cover, Aterciopelados · Sony
• Casa Viva 24/7 — 10x earned media value
• Pre-Columbian Futurism — TED talk, 540K views
• Humanitarian Branding — MIT COVID-19 Challenge winner
• The Positive Series — U=U HIV campaign
• IRIS — BCG
• USA Triathlon — rebrand
• United Nations SDG experience
• All work

Contact: catalotero@gmail.com